Pennsylvania Workforce Development Association

An essential platform for education, networking, and advocacy, all while adapting to the virtual space.

Digital illustration showing a large conference or convention center lobby with banners, signage, and people walking around, featuring logos of VMUG, VMware, and other technology companies.
Logo of PWDA with tagline 'WE THE WYNNING EXPERIENCE' on a blue background.

THE EVENT

In 2020, the Pennsylvania Workforce Development Association (PWDA) transitioned their annual in-person conference into a fully virtual event for over 2,000 attendees. With workforce development at the heart of their mission, the event needed to maintain its role as an essential platform for education, networking, and advocacy, all while adapting to the virtual space.

A conference room filled with people seated and listening to two speakers at a panel table at the front. One woman is speaking into a microphone, and a man is sitting beside her. A large screen displays social media contact info and a thank you message.

THE CHALLENGE

PWDA required a seamless and engaging virtual experience that could uphold the integrity of their content, support diverse attendees, and attract sponsors. They also needed a partner to provide technical expertise, reduce stress, and ensure the event reflected their reputation as a leader in workforce development.

Convention center with large signs for workshops, expo hall, main stage, and PWDA Help Desk, with digital billboards for companies and event branding, and people walking around inside.

THE PLAN

The Wynning Experience crafted a tailored strategy to meet PWDA’s unique needs:

Virtual Event Design

Develop an immersive, high-quality virtual conference that mirrored the feel of an in-person gathering.

Engagement Focus

Enhance attendee participation with gamified elements, dynamic chat rooms, and interactive multimedia content.

Logistics Management

Handle every detail, including registration through MemberClicks, pre-recorded sessions, and a virtual exhibit hall for sponsors.

Ongoing Support

Deliver real-time tech assistance and prepare speakers and exhibitors through training sessions.

THE RESULTS

The virtual conference was a resounding success:

Scale and Participation

More than 2,000 attendees engaged throughout the program with sustained activity in chat and gamified elements

Content Volume

Over 140 sessions produced and delivered, including awards and wellness content to diversify the experience

Sponsor Value

High visibility through a virtual exhibit hall and easy to use exhibitor tools that increased traffic and lead capture

Through careful planning, innovation, and collaboration, The Wynning Experience delivered a virtual event that not only met but exceeded PWDA’s objectives. This partnership demonstrated the power of adaptability and creativity in navigating the evolving needs of modern events.

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The Wynning Experience Team consists of seasoned planners with diverse backgrounds and educational expertise, collectively bringing over 50 years of experience in the hospitality industry. We leverage this wealth of talent, along with our proficiency in the latest technologies and trends, to design and execute cost-effective, strategic, and highly successful events, tailored to meet the unique needs of our clients.