Coca-Cola Beverages Florida
A multi day customer celebration in Miami converted brand affinity into measurable activation while staying under budget.
THE EVENT
During Super Bowl LIV in Miami’s Wynwood district, Coca-Cola Beverages Florida engaged The Wynning Experience to design and produce a vibrant multi day customer festival that showcased the brand, deepened relationships, and delivered a high energy prize program. Operating with a $400,000 working budget and a $50,000 giveaway, the program required tight coordination, premium guest experience, and full compliance with corporate guidelines.
THE CHALLENGE
Coca-Cola wanted a dynamic and high-energy event that embodied their brand values while providing attendees with an unforgettable experience. Managing a large-scale event in the bustling Wynwood area of Miami, coordinating multiple vendors, and ensuring compliance with corporate guidelines posed significant logistical and creative challenges.
THE PLAN
The Wynning Experience stepped in as a strategic partner to bring Coca-Cola’s vision to life:
Vendor Command
Leadership of vendors and contractors, including sourcing, sponsorship deliverables, and payment administration
Compliance and Budget Control
Partnership with legal to validate promotions and prize delivery while safeguarding spend and approvals
Brand Experience Design
Interactive activations, entertainment, and guest journey mapping that brought the brand to life across multiple days
On-Site Leadership
End to end show management across build, operations, guest services, and run of show
THE RESULTS
The “Super Fan Festival” exceeded expectations, delighting Coca-Cola customers and stakeholders alike:
Engagement and Attendance
Attendance and audience activation surpassed projections, creating buzz and strengthening customer loyalty.
Budget Control
Delivered the event under budget while maximizing value and impact.
Positive Feedback
Attendees praised the high-quality experience, while Coca-Cola executives commended the flawless coordination and brand alignment.
The Wynning Experience’s meticulous planning, creative approach, and seamless execution transformed the Super Fan Festival into a standout event, reinforcing Coca-Cola Beverages Florida’s reputation as a leader in customer engagement.
Turn your vision into an extraordinary reality.
The Wynning Experience Team consists of seasoned planners with diverse backgrounds and educational expertise, collectively bringing over 50 years of experience in the hospitality industry. We leverage this wealth of talent, along with our proficiency in the latest technologies and trends, to design and execute cost-effective, strategic, and highly successful events, tailored to meet the unique needs of our clients.