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  • Writer's pictureAllyson Wynn

Goals for Setting the “Green” Standard in Event Planning

Updated: Feb 2, 2022

Events that are environmentally responsible are growing in popularity, and more sponsors and customers are looking for organizations that practice sustainability. Sponsors and clients alike are becoming more Earth-Conscious in their commercial activities. More and more people are looking for event planners who can provide sustainability and eco-friendly event services. As event planners, it is important that we set the standard for being green and sustainable. This means being conscious of the resources we use and how we can reduce our environmental impact.

So, what is a "green" event? A green event is an occasion in which your event planning agency encourages environmentally responsible waste reduction and energy use. It doesn't stop at recycling a few papers or a few water bottles; it involves going above and beyond to guarantee that your events minimize the vast amount of waste generated before, during, and after the event. But how can you make your event planning firm more sustainable? Keep reading to find out.

Setting reasonable objectives is the first step in changing into a more sustainable event planning agency. Your goals should demonstrate your commitment to your environmental efforts.

Some of your goals can include (but should not be limited to):

  • Reducing bottled water usage

  • Employing recycling bins before, during, and after event

  • Minimize printed materials, maximize digital materials

  • Explore alternative, more sustainable forms of transportation

  • Utilize reusable or natural decor

  • Conduct research on additional ways to further your sustainability efforts

  • Maximize ways to conserve energy

  • Set up charitable program to donate uneaten food after events

  • Using energy efficient lighting during events

  • Hire vendors for events that share your commitment to sustainability

Vendors that have sustainability initiatives are simple to locate with a minimal amount of effort on the internet. They really appreciate working with firms that share the same objective. There are several directories to choose from, so make the most of them! Do you wish to attract more earth conscious consumers? Include information about your environmental commitment and objectives on your website and social media. Additionally, include an event planner’s eco-guide or directory for potential sponsors to review.


There are several reasons why going green is a smart idea. The most significant of which is that you may be proud that your company is making a smaller carbon footprint on the world.

Sustainability is not only the right thing to do, it's also the smart thing to do. Not only does event planning offer many opportunities to reduce waste and conserve energy, but these initiatives can actually save your company money each year. It's simple to set the "Green Standard" in event planning. Why not start changing today and make the world a better place as part of the process?

As always, WE would like to wish you the best in all that you do! If you have questions or comments, please feel free to post them below or shoot me an email. Subscribe to our newsletter to get our latest blogs and stay up to date with The Wynning Experience events.

Are you looking for an event planner to help produce your next event? Contact us today to get your planning process started!

This is Allyson Wynn signing off and may all your events be a "Wynning Experience"!


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