At the end of an event, most organizers obtain feedback through questionnaires. If you're lucky, you'll get half of them back. And if you're lucky. If you want to get more input on how to improve your procedures and programs, it's time to start thinking outside the box. Today's post offers four creative ideas for obtaining additional comments and making the most out of what you have.
Ask Your Social Media Audience
Yes, your social media following has a lot of information from an attendee standpoint. Give individuals in your social media network who attended a recent event something to win and ask them all of the questions you want to ask them in a personal manner, such as by sending them a direct message to their inbox. The finest and most professional approach to do this is with a gift card, swag, or any other present you wish to give for their time and valuable information.
Convert Your Feedback into a Funny Video
If you'd like to get more free feedback by entertaining your audience, take the results of your questionnaire and convert them into a brief video. Use any online editing software you're familiar with or hire someone to do it for you. Then share this video on social media sites, using hashtags including #eventprofs, #eventproducer, etc. Make sure to include your contact information in the description section if you wish individuals to be able to contact you easily.
In-Person Interviews
Your event's staff and volunteers are also a fantastic place to get feedback information. They have a unique insight into your event that no one else has. The data they provide you might help you create future events better. Schedule brief interviews with them of no more than ten minutes duration to ask them questions such as:
What was the best part of the event?
What was the worst part of the event?
If you could change anything about the event what would it be?
Let them know that there is no pressure and that their participation in the program will not influence future employment or volunteer possibilities. This interview should be very laid-back and pleasant. If you are unable to carry out these interviews in person, set up a phone conversation instead.
VIP Focus Group
This is when you bring in a small group of people to a more exclusive focus group. To get them interested, give them a delicious breakfast or brunch. The masses are always motivated by food. Make sure that your focus group participants feel at ease and relaxed while they participate. You may ask more detailed and pointed inquiries as well as obtain the most open and honest answers by doing so. In this kind of situation, a lot of information may be revealed and cause you to focus on topics you hadn't considered previously. Because some people may not want to be as honest in front of others, it's a good idea to hire someone else to do the focus group.
Conclusion
Getting the most out of event feedback is often a complicated endeavor. Using these four creative ideas can help you obtain more valuable insight to improve your future events. Are you ready to grow your event planning business? Well, get that outside-of-the-box mentality out of your head and go for what you want! WE would like to wish you the best in all of your endeavors! Please feel free to leave any queries or comments below, or email me at anytime.
As always, WE would like to wish you the best in all that you do! If you have questions or comments, please feel free to post them below or shoot me an email. Subscribe to our newsletter to get our latest blogs and stay up to date with The Wynning Experience events.
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This is Bradford Wynn signing off and may all your events be a "Wynning Experience"!