29 Aug Swag vs Attendee Experience…Which Reigns Supreme
Every person that has every attended an event loves to get the swag that may pepper the tables throughout the venue, but in most cases, swag given at events eventually ends up being another piece of junk one just throws to the side. Recent studies show that attendees are more interested in the actual experience of an event rather than the swag that Event Planners spend thousands of dollars on every year.
So should you just trash swag altogether and concentrate solely on the customer experience? My answer is, “no”, I do not think Event Planners should can swag. My suggestion is to marry the two. To follow are some tips to help you decide what will make your event more memorable for attendees and up those attendance numbers.
-Evaluate what the best experience for the attendee?
-How can you open the door to allow the guest(s) to make a connection with your brand?
-What tools can you use to increase attendee engagement?
-Once you have completed your evaluation, think about swag that could complement the experience.
-There are dozens of mobile event apps that can make your attendees experience one to never be forgotten. Do your homework and find the app that will blow you guests away.
-Utilize virtual reality and other interactive technology to take the guest experience to new heights.
Gone are the days when guests stand in line for their piece of swag. As an Event Planner, it is time to awaken to a new dawn in Event Planning by employing more advanced and engaging technology. Thinking outside of the box and keeping your Event Planning ideas fresh is vital to lasting success.
So what do you think about swag? Is swag outdated? How have you improved attendee experience? Do you use new technology and mobile apps to change the face of your events? If so, which mobile apps have you garnered the most positive results? Please share your ideas and opinions below.
And DON’T FORGET to Download a copy of my eBook titled, So You Want to Be an Event Planner; It’s Not All Glitz and Glamour at thewynningexperience.com. As always, WE would like to wish you the best in all that you do! This is Allyson Wynn signing off and may all your events be a “Wynning Experience”!