The Wynning Experience | Ten Steps to Planning an Outstanding Corporate Health Fair
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Ten Steps to Planning an Outstanding Corporate Health Fair

Ten Steps to Planning an Outstanding Corporate Health Fair

Ten Steps to Planning an Outstanding Corporate Health Fair

Most corporate health fairs are planned in-house, however, I have been hired to plan dozens of these health fairs due to the lack of employee participation. Generating a buzz around a corporate health fair can be tough, but if you plan it right, the results you reap can be highly beneficial to both your company and the employees. Conducting corporate health fairs can not only improve the overall health of employees and their families, but can propel morale knowing that the company they work for truly cares about their wellbeing. Use the ten steps below to plan your next corporate health fair and be prepared for the crowds to line up for healthier future!

Step #1 – Plan early! If possible, start planning the health fair six months in advance. Choose a date that is in tandem with insurance enrollment or a national health holiday/ month such as Healthy Weight Week or World Health Day. There are many options to choose from, so pick the one that best fits the masses.

Step #2 – Choose the appropriate venue. Most corporate health fairs are on company grounds, however, some facilities can not accommodate large crowds. Check out various venues close to the facility such as a hotels or large dining halls.

Step #3 – Choose a catchy theme. The theme for the corporate health fair will set the tone. Choose a theme that will spark interest among employees.

Step #4 – Seek out support from corporate management. Expect a higher turnout if you gain the support of corporate management. In doing so, employees are more likely to attend if they see that their leadership is involved.

Step #5 – Invite the company’s insurance providers. This is great especially if you plan the corporate health fair during open enrollment. It gives employees the opportunity
to ask all of the questions about the benefits and resources each company provides making their insurance decisions more sound.

Step #6 – Invite a league of vendors that furnish health related products and/or services. Most if not all of these vendors will grant employees free screenings, shots, massages, and interactive presentations making the health fair fun, engaging, AND informative. Don’t forget to include vendors such as the American Heart Association, the American Diabetes Association, and the American Cancer Society.

Step #7 – Create a buzz. You can do this via the company’s intranet or internal communication system. Send out colorful and catchy emails detailing vendor participation, games, prizes, and all the information you need to grab their attention.

Step #8 – Make it a family affair! Encourage employees to bring family members. Providing interactive, fun games, prizes, goody bags, and drawings will increase employee participation like never before. I’ve found that families really love the live cooking demonstrations, provided by nutritionist, where they can taste the food.

Step #9 – Highlight the company’s long-term health initiatives. These can include programs for weight loss, smoking cessation, stress management, drug and alcohol abuse, and many others. Signage is a great way to draw attention to these initiatives.

Step #10 – If a vendor cannot physically attend, then request printed materials. This comes in handy if you are handing out goodie bags for attendees. Employees may not read the material during the fair, but will often find time at their desk or at home to look over the materials.

I hope this article given you a healthy dose of tips to planning a corporate health fair to remember. And as always WE would like to wish you the best in all that you do! If you have questions or comments please feel free to post them below or shoot me an email.

This is Allyson Wynn signing off and may all your events be a “Wynning Experience”!

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